Vision, like all other senses, evolved to help us survive.
In reality, there is nothing like "light." Electromagnetic waves, emitted by energy sources or reflected from materials, activate retinal cell proteins in our eyes, and our brain "sees" things.
Colors are processed pixel-by pixel by the optical center. Everyone connects feelings to emotions at infant stage. We also see colors in relation to the average colors.
The three columns of identical patches interact with the gradient background and present themselves differently. It's easy to notice how these rectangles 'feel' different from top to bottom. Thing to note here is association between hues and perceived darkness.
I use such illusory compositions to reflect the mood of a painting.